Digital Guru

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Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s job seekers require specialized skills to help them stand out from the crowd. While some colleges, universities and training providers have modified or expanded their curriculum to meet this growing demand for digital know-how, many educators are struggling to provide the essential skills students need. we explore the 10 key digital skills   1. Social Media According to a recent study, there are 2.7 billion active social media users worldwide. Of these, 2.5 billion are active users on mobile devices. These figures show a 30% increase in mobile social users in just a year which is projected to increase year-on-year. The ability to understand and utilize social media effectively is a core skill every professional should have. Social media m...

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalized marketing. Digital marketing also comes with a number of challenges you should be aware of. Advantages of digital marketing The main advantage of digital marketing is a targeted the audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales. The benefits of digital marketing include: Global reach - a website allows you to find new markets and trade globally for only a small investment. Lower cost - a properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. Trackable, measurable results - measuring your online marketing with web analytics and other online metrics tools make it easier to establish how effe...

10 Reasons Why Future of Digital Marketing in India is Very Bright 1.     Drastic changes in traditional marketing The previous traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical manpower to promote their products. But now with the changing times, people want everything at their fingertips. And fulfilling the needs of the customers is the highest priority of every business. So the trend of digital marketing took off a few years back. Now that even the smallest thing can be found on the internet. People and the marketers are really going gaga over this digital marketing trend. How was the marketing for real estate earlier? It was mostly through print media or banners. But now, all the real estate giants are preferring the digital platform to market their blissful homes to their customers. Making the content engaging is now their mantra to succeed. If we look at the above screens...

10 Steps to Start a Successful Digital Marketing Career 1. Get to grips with social media Digital marketing is more than just finding the perfect filter for your selfies. You need to understand how brands interact with people on  social media  and use these channels to build relationships and make sales. Get up to speed with the science of it and you’ll be on your way to success! 2. Build your LinkedIn profile They say it’s not what you know but who you know.  LinkedIn is a professional community  where you can connect with and learn from experts, as well as stay up to date with the latest news. Having an up to date profile will also show employers you really know your stuff. 3. Join a networking group There are numerous groups on LinkedIn but look first locally for in-person networking events you can attend. Usually, they have guest speakers which are a great opportunity to learn from experts and you might even meet a future employer ...